The Sleep Store was established in 2006 as a one stop shop for tired parents. Humble Beginnings The Sleep Store was established in 2006 as a one stop shop for tired parents. Our aim is to provide solutions to calm crying, settle newborn babies, and help babies, toddlers and big kids sleep through the night. We believe that the first months of parenthood should be enjoyable not stressful, and not nearly as exhausting as many parents experience. With the right information and some simple tools, you can quickly learn to calm any crying and help your baby sleep much longer. We also believe that many parents are suffering unnecessary sleep deprivation, with older babies and toddlers who are not sleeping through the night. A lot of night waking is habit rather than anything else, and with some changes the whole family can benefit from a full night's sleep. Recent research has shown that many cases of post-natal depression could be significantly improved if mum gets a full night sleep, as sleep deprivation is so closely linked to depression. So there is a very compelling reason for encouraging older babies to sleep better as soon as possible. The Sleep Store is owned by Louise Tanguay and Matt Anderson, Auckland parents of Jack, Tom, Ben and Eddie. Our Inspiration Louise discovered Dr Harvey Karp's incredible book 'The Happiest Baby' when Jack was 8 weeks old. The book's techniques were very effective at calming Jack's crying and helping him learn to sleep through the night. Louise and Matt have used the same techniques with Tom, Ben and Eddie. The Happiest Baby techniques were also very effective for calming Tom's crying from reflux when he was little. Eddie was a very windy baby and the techniques were again put to the test, with the addition of the amazing NZ made Rhuger Mixture to get those stubborn middle of the night burps up! Louise and Matt are delighted to bring the world's best baby sleep solutions to New Zealand parents through this website. The Sleep Store's product range is sourced from around the world, and many of them are not available elsewhere in NZ. Recent Awards In 2022 we are delighted to have received several Gold & Silver OhBaby! awards. Voted for by parents, we again want to thank everyone who supported us. We were voted: GOLD - Best Baby Products Online Store GOLD - Best Baby Products Store GOLD - Best Baby/Toddler Sleepsack - Woolbabe GOLD - Most Recommended Product - Woolbabe Sleeping Bag GOLD - Best Baby Bedding - The Sleep Store GOLD - Best Baby Sling/Wrap - Boba Wrap GOLD - Best Sleep Aid - Yogasleep Hushh White Noise Machine SILVER - Best Baby Merino - The Sleep Store SILVER - Best New Product - Woolbabe Sleeping Suit SILVER - Best Baby Carrier - Boba SILVER - Best Vapouriser/Humidifier - Crane Humidifiers In late 2020 after a record number of votes were cast by parents in we won Best Baby Products retailer as well as Best Online Retailer again in the OhBaby! awards. We also won the gold award for Best Bedding for our own brand range of natural fibre bedding essentials for the third awards in a row. The 2020 awards were also special for us as we took home two Golds for Woolbabe with the overall Most Recommended Product and Best Sleeping Bag award! Thanks to everyone that voted for and supported us. In 2019 we were awarded the People's Choice award for Best Bedding in the Australian Non-toxic Awards. The judges also recognised Woolbabe with an award for baby sleeping bags. Now known as the Clean & Conscious Awards, in 2023 the Jersey Duvet Cover, part of The Sleep Store bedding was recognised with a Gold & Editor's Choice award. The Sleep Store Merino Jersey Sleeping Bag, part of our Capsule Collection and our renowned Merino Fleece Lounge Pyjama's received the same high accolades. The Woolbabe Merino/Organic Cotton Sleeping Bags have also been recognised at these awards In 2018 parents nominated and voted for us to win Gold the Best Online Store and Best Baby Products Retail Store as well as winning gold in the Baby Bedding for our own brand range and Sleeping Bag category for Woolbabe. In September 2017 The Sleep Store was announced Best Pure Play Online Retailer 2017 in the Retail NZ awards. An industry award voted by a panel of retail experts. In October 2016 we won Best Online Store for the fourth time in a row & Best Baby Product Retailer in the OHbaby! awards voted for by parents and readers of OHbaby! magazine NZ. We also won the award for Best Baby Bedding & silver for Best Baby/Toddler Sleep Sack with Woolbabe. RECENT AWARDS Clean and Conscious Awards 2023 Gold Editor's Choice Award Clean and Conscious Awards 2023 Winner of best online store, best baby shop, best sleeping bag and best bedding Top Shop NZ Award Winner Best Online Retailer Community & Professional Organisations The Sleep Store are members of 3 professional organisations, as we take the responsibility of selling sleep products and providing sleep information very seriously.
https://www.thesleepstore.co.nz

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